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SPAM'S The Internet: The Restaurant was a virtual reality dining experience curated by the IRL studio at the Museum of Human Achievement for the 2017 Fusebox Festival. Visitors of the installation would make a reservation and then choose an "appetizer", "entree" and "dessert" from a menu of interactive net.art and experimental VR experiences. I was responsible for designing the menu for the installation, a small "To-Go" menu for customers to take home, and the paper inside burger baskets, all while sticking to a retro, "tacky" diner theme.
This project posed a unique design challenge because the theme was very loud, and part of the direction I received was to make the menu "almost ugly". In the end, I am very proud of all of the materials I designed, and it was gratifying to see them integrated with the rest of the beautifully-curated installation (see photos). The installation was a huge success during Fusebox, resulting in additional showings and a nomination for the Austin Critics Table Best Independent Project Award.